The Song Behind The Spot – Tropicana, Ingrid Michaelson and The Beatles
(Click here for a YouTube playlist including the Tropicana commercial, The Beatles version and Ingrid’s breakout 2007 hit “The Way I Am”.)
One great way to promote your product is to align it with the correct music. Tropicana’s latest commercial with Ingrid Michaelson goes a bit further. Of course, the song “Good Day Sunshine” is perfect for an orange juice commercial. But, once the creative team decided to pay the rights for a Lennon/McCartney song (decidedly tilted toward McCartney in this case)…they knew they had the Boomers covered. Next question around the table probably was…”What about the Millennials (aka GenY)?”
The answer was a smart one…Ingrid Michaelson. With her 2007 breakout hit “The Way I Am” on her “Girls and Boys” album…she’s well known to Millennials. If you were in high school or college when “The Way I Am” came out…you’re likely out of college and into the “buying orange juice” portion of your life. Not that it really matters…but I wonder if Millennials even know it’s a Beatle song from the album Revolver.
Click here for a YouTube playlist including the Tropicana commercial, The Beatles version of Good Day Sunshine and Ingrid’s breakout 2007 hit “The Way I Am”.
2 weeks ago
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